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With the constant evolution of social media and applications, brands are increasingly turning to influencers to reach their target audiences. A clear trend in marketing strategies and a win-win relationship that is proving to be effective in terms of the results achieved by this type of action. Influencer marketing is spreading in your feeds.
What is influence marketing ?
Are you used to watching videos on TikTok, Instagram and YouTube? If so, you’ve probably already watched content from an influencer promoting a new beauty cream or gadget. What do you think the significance of this type of recommendation is? A huge influence on their audience.
The relationship between brands and influencers has intensified in recent years. Taking advantage of the notoriety of these new personalities has become beneficial to all. Indeed, promoting one’s product or service through them allows one to reach a maximum number of people from diverse communities. With a clear and personal opinion on the brand, prospects are more easily seduced.
This type of marketing technique has become essential for many brands, especially for those seeking proximity with their customers, which makes it a very effective marketing lever for a digital communication strategy.
Why is an influencer marketing strategy an asset for today's businesses?
More than 89% of internet users say they discovered a brand thanks to an influencer. Amongst all the streams flooding social networks, content published by these ‘opinion leaders’ easily stands out. Influencer marketing is about taking advantage of this prominence in a constant digital din to deliver a relevant message; in this case, a positive business message.
Influencers build strong relationships with their followers. Their opinion usually carries much more weight with them than any other form of advertising. The higher the engagement rate, the stronger the audience’s reaction to their news and recommendations. So promoting your brand through these personalities makes the campaign more authentic and personal, increasing the chances of emotionally touching their audience. Instead of mechanically delivering the same sales pitch as the advertiser, they take ownership of the message and create compelling content.
With the growing success of this strategy, new tools are emerging. Some are designed to give advice to influencers, others to encourage partnerships with them. @Stellar is a platform that offers its member companies a catalogue of influencers to help them find the perfect ambassador for their campaigns. It also provides personalised guidance on planning publications, managing influencer relationships and performance reporting.
What influencers for your influencer campaigns ?
Obviously, the choice of influencer is crucial for your marketing campaigns. But how do you know which one is the right one?
To answer this question, you need to know what differentiates each of them: there are the mega-influencers, who are considered more like media celebrities because of their huge fanbase; the macro-influencers, who have acquired their high profile mainly on the internet; the micro-influencers, who are based on the same principles as the macros, but with fewer followers; and finally, the nano-influencers, who compensate for their smaller community by specialising in niche communities.
In view of these descriptions, it would be natural to choose the most recognised personalities; namely, the mega and macro-influencers. Indeed, having a large audience increases the chances of convincing at least one person among all the others.
To find the ideal influencer, however, it is equally important that the influencer is well referenced in their field. If he is considered an expert, his followers are more likely to trust him. Studies have even shown that followers of micro and nano influencers take their recommendations into account more than those of the most famous. They develop a strong bond with them, reinforcing this feeling of authenticity.
If you want to make the most of your campaign by having a real impact, you should therefore study the community of the said influencer. Are his followers deeply committed? What values do they share? What are their main interests? In this way, you can determine whether or not their preeminent profile corresponds to your target audience.
Linfluenceur.se introduces you to one influencer per day !
Norman, Squeezie, Natoo, Jimmy Labeeu, Gaelle Garcia… so many personalities who overwhelm our screens. Whether they specialise on Instagram, TikTok, Youtube or on shorts, they are the talk of the town. And among all this talent, it can be hard to make a place for yourself, or even choose which one to follow.
In response to this dilemma, we decided to create a new Instagram account: @linfluenceur.se. Coordinated by l’Agence de PUB, it presents daily various influencers (women, men, transgender, and even animals), whose interests (fashion, travel, cooking, movies…) are likely to arouse the curiosity of everyone. We discover, we share, and we share! This is an initiative that will influence many people!
So, whether you’re looking for a specific influencer for a partnership, or simply in need of inspiration for your next subscriptions, don’t hesitate to follow our Instagram and TikTok account @linfluenceur.se!
A world under influence
Influencers, inspirers or content creators; there are now millions of them in the world and 150,000 in France. Their unique way of presenting brands to their communities has allowed them to create a super trend in marketing techniques. The more the trend continues, the more we realise how influential they are, given the useful repercussions of each of their publications. They are, in a way, the forerunners of a new use of media: a medium of our times.
Will this dissemination of useful and informative content lead to the creation of a new world: the Metaverse?
Need an influence strategy ?